SuperAging
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Product Details
Publisher: Flashpoint
Format: Hardcover, Ebook
ISBN: HC: 978-1-954854-86-4; EB: 978-1-954854-87-1
Publication Date: April 25, 2023
Page Count: 254
Getting Older Without Getting Old
David Cravit and Larry Wolf
Get older without getting old!
Welcome to the dazzling new world of SuperAging, where everything you’ve been taught about aging is challenged. Getting older does not need to mean the end of accomplishment and growth. For SuperAgers, the period after age sixty-five can be one of the most productive and fulfilling times of life.
SuperAging is already a reality for millions. But the science, business, and culture of aging have changed at such a rapid pace that they can be hard to keep up with. That’s where authors David Cravit and Larry Wolf can help. They’ve broken SuperAging down into seven simple components—Attitude, Awareness, Activity, Autonomy, Achievement, Attachment, and Avoidance—and in this groundbreaking book, they show how you can put these forces to work in your own life. From taking control of your health and health care to revolutionary ways of thinking about retirement, money, housing, and even relationships, you’ll discover how to make your seventies, eighties, nineties, and beyond some of the best years of your life. Why settle for getting old when you can thrive?
About the Authors
David Cravit has an established profile and track record in reporting on aging and related issues. He is the author of two previous books: The New Old, which discusses how the baby boomers reinvented aging, and Beyond Age Rage, which examines the so-called war of the generations. He is a vice president at ZoomerMedia, the only media company in Canada specializing in the “older” market, and also chief membership officer and chief marketing officer of CARP (Canada’s equivalent to AARP). He appears frequently on radio and television as a respected commentator on the new trends and developments driving the emergence of SuperAging.
Larry Wolf’s expertise is in identifying important trends and creating opportunities to capitalize on them. He has advised a number of Fortune 500 companies and governments on their branding and communications strategies. Larry founded and developed the Wolf Group from a two-person consultancy into a sizable international advertising agency with offices in seven cities in the United States and Canada. His company helped successfully create and launch many new brands. Most recently, Larry identified a number of trends precipitated by increasing longevity and made use of an unrealized opportunity to unify and brand the key elements that contribute to successful aging.