The X in CX
Preorder Coming Soon
Product Details
Publisher: Sunwords Limited
Release Date: May 13, 2025
Formats: Paperback, Ebook
ISBN: PB: 978-9914-37-446-9; EB: 978-9914-37-447-6
Trim: 5 x 8
Page Count: 188
How to Deliver Customer Experience That Sticks
Sunny Bindra
Bring the X factor to customer experience.
Whatever you sell, customers are the driving force behind every business success—without happy customers, there’s no business. So it’s essential that brands have interactions that are memorable for all the right reasons.
In The X in CX, “CEO whisperer” Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:
Boss It, starting CX from the top of your organization
Humanize It, keeping empathy central to your mindset
Digitize It, using tech to your advantage
Jazz It, staying creative at every turn
With The X in CX, you’ll understand where great CX comes from—and how to deliver it yourself, every time.
About the Author
Sunny Bindra is a sense-maker, helping leaders and organizations thrive by cutting through complexity As an advisor, writer, and speaker, he works closely with top CEOs and leadership teams, driving big-picture thinking and bold change. His clients have included banking giants, startups, and transformative public-sector projects. Whether guiding boards, coaching executives, or elevating customer experience, he unlocks innovation by seeing people, not just assets. He leads Fast Forward, a sought-after leadership program, and is a long-standing Sunday Nation columnist. This is his fifth book.