Up & Ahead
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Product Details
Publisher: Sunwords Limited
Release Date: October 19, 2021
Formats: Paperback, Ebook
ISBN: PB: 978-9914-40-371-8; EB: 978-9914-40-370-1
Trim: 5 x 8
Page Count: 194
Use Strategy to Succeed in Life and Work
Sunny Bindra
UNLOCK THE POWER OF STRATEGY
Strategic thinking is an essential life skill that business leaders, entrepreneurs, and marketing strategists have mastered for business success. If you’re new to this way of thinking, you might feel bogged down with academic texts and esoteric theories. But it doesn’t have to be that way.
Using decades of experience as a strategy advisor, Sunny Bindra delivers a simple and practical method for thinking about and applying strategy to your business and life in Up & Ahead. Written to deliver deep insights with an easy and natural light touch, without any unnecessary theory or jargon, Bindra’s book distills strategy into four manageable steps:
DIAGNOSE: What’s really going on in our world and what we need to become
POSITION: Where we choose to play and how we think we might win
INSPIRE: How we will explain this to our people and excite them with it
ACT: The concerted action sets we need to make this strategy happen
Even if you have learned strategy formally, Up & Ahead will help you unlearn all that was unnecessary, so that the necessary can take prominence.
About the Author
Sunny Bindra works as a “sense maker”—he helps CEOs, chairmen, executives, and entrepreneurs make sense of their worlds. He is a renowned management consultant, columnist, public speaker, and author. He has written Crown Your Customer (2007) and The Peculiar Kenyan (2010), The Bigger Deal (2018), and Up & Ahead (2021). His column in the Sunday Nation, East Africa's most widely read newspaper, has been running since 2003. He has advised on mergers and acquisitions in the UK and on strategy across Africa. Sunny is the founder of Fast Forward, a leadership development program with a strong following among the region’s elite business leaders, and The 4BY4 Leader, a new set of online courses for young professionals.
Reviews
“This book makes strategy applicable to everyone’s life. Sunny’s life’s work flows into these chapters and his lively style brings new spark to an old subject.” —Daniel M. Cable, Professor of Organizational Behavior at London Business School and author of Alive at Work and Exceptional
“I have had the privilege of working with Sunny and benefiting from his immense knowledge and wisdom in executive leadership. His book is a good guide on how to make strategies that matter. He also demonstrates the importance of going beyond drawing up a good strategy to making it real for execution, both at a business and personal level.” —Peter Ndegwa, CEO, Safaricom PLC
“This book reflects the authentic Sunny—the unusual strategist. He has the ability to help us discern issues in complex environments and get us to simple yet effective answers. He also has the special gift of communication—many of his buzzwords and catch phrases have entered my vocabulary! I recommend this book to any business leader, manager, or individual looking for a unique way to answer a strategic question. Sunny’s four-stepper works in many diverse situations. I am delighted that he has finally written this book.” —Jane Karuku, Group MD and CEO, East African Breweries Ltd
“Sunny Bindra has a unique and very effective approach to his work. Many of us have benefitted from his simple no-nonsense, hard-hitting style. His latest book covers so much of what he has taught us about strategy and execution, and I hope it helps a wider group of leaders gain access to his advice. I am sure it will be a bestseller.”
—Dennis Awori, Chairman, CFAO/Toyota Group in Kenya and Executive Director, CFAO SAS (Paris)
“Sunny has taught me many lessons, both as an entrepreneur and intrapreneur, on how to become a better, empathetic, and more effective leader. He is always thoughtful in his approach and clear in his communication. I can say with concrete conviction that this book is full of insights, wisdom, and tangible examples of what is effective strategy—and what is not.” —Dorothy Ghettuba Pala, Manager, Africa Originals, Netflix