Athletes Are Brands Too
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Product Details
Publisher: Jack and June Publishing
Release Date: December 1, 2017
Formats: Paperback
ISBN: 978-0-9996332-0-5
Trim: 5 x 8
Page Count: 208
How Brand Marketing Can Save Today’s Athlete
Jeremy Darlow
The athlete’s guide to building a personal brand and a future beyond sports.
Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports. In the world of athlete branding, it's easier to crash a party than throw a party. This book will show you how.
About the Author
Jeremy Darlow is a leading brand consultant and former director of marketing for adidas. He has worked with and built marketing plans for heralded athletes and celebrities including Aaron Rodgers, Von Miller, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt, Jr., Snoop Dogg, and Kanye West. He is the author of Brands Win Championships.
Reviews
“We talk to our players all the time about the importance of using social media to build their brand. The position they're in as high-profile athletes comes with great responsibility that can influence others, lift people up and create a personal narrative. Athletes Are Brands Too provides a detailed guide for how athletes can begin to not only build their brand, but how to grow it, maximize it and [grasp] the importance of it. In a new world where social media has become the driving force of branding, I can't think of a more effective playbook for athletes to begin building their own message.” —John Calipari, Naismith Memorial Basketball Hall of Famer
“A very insightful read for athletes at every level.” —Ronnie Stanley, Professional Football Player
“Jeremy nails it again with this one. [My] copy [is] full of notes and highlighted sections. I have a marketing background and learned so much in the first chapter alone that has impacted how I approach my job and interact with my readers and listeners.” —Matt Miller, Bleacher Report
“An interesting read for athletes that can get them thinking about what inspires them, what motivates them, and what kind of legacy they want to leave when their time off the field is through. As an athlete you have an amazing opportunity to impact people—how you do it is up to you! This book gives you ideas on ways to achieve that.”
—Heather O'Reilly, Professional Soccer Player
“Great book . . . the numbers don't lie.” —Jonathan Isaac, Professional Basketball Player
“Athletes, whether they realize it or not, are storytellers. With each tweet, video and comment their story is being shared with a massive community. Thus, Jeremy Darlow’s book, Athletes Are Brands Too, is coming at the perfect time. This book offers a detailed gameplan to coach athletes on the role and responsibility they have as storytellers, while offering never-before-written guidance on the power their ‘story’ can have. This book is a gift to athletes and I would recommend anyone with a platform and desire to impact the world to read, underline, and carry his book everywhere.” —Yogi Roth, Pac-12 Networks College Football Analyst, Award-Winning Storyteller, Expert Traveler
“If you are an athlete that wants to learn how to take your personal brand to the next level, then this is a must-read. Jeremy hits the nail on the head: a lot of us don’t take advantage of the platform that we have to create success beyond our time in our respective sports. Personally I feel like I had plenty of knowledge in this area, but after reading this book I picked up even more of an understanding for the topic at hand. Athletes are brands too! We all have to hold each other accountable in grasping this concept so we can be free to continue living life long after our playing days are over.”
—Alvin Kamara, Professional Football Player
“This book is going to be a great educational tool for our student athletes. Jeremy has created a game plan that will teach athletes how to manage, market, and build their personal brands. I look forward to incorporating his ideas into our player development program.” —Neal Brown, College Football Coach