The Darlow Rules
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Product Details
Publisher: Jack + June Publishing
Release Date: April 7, 2020
Formats: Paperback
ISBN: PB: 978-0-9905622-1-4
Trim: 5.5 x 8.5
Page Count: 622
75 Rules to Becoming an Elite Marketer
Jeremy Darlow
WE ARE ALL MARKETERS.
Regardless of the job you have or what industry you work in, you’re responsible for selling a brand. Whether it’s a personal, product, or service brand, your professional success or failure comes down to your ability to make people want what you have. And yet, there’s a good chance you were never properly taught how to build that demand. Until now.
In his latest book, celebrated brand consultant Jeremy Darlow shares actionable steps on how to become an elite marketer. You’ll learn how to build a brand that’s impossible to forget and be given the step-by-step guidance to construct a strategic marketing plan that’s sure to blow your competition away.
With a hands-on approach to learning, THE DARLOW RULES is the perfect handbook for marketers of all shapes and sizes.
About the Author
Jeremy Darlow is a leading brand consultant and former director of marketing for Adidas. He has worked with and built marketing plans for heralded athletes and celebrities, including Aaron Rodgers, Von Miller, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt Jr., Snoop Dogg, and Kanye West. He is the author of Brands Win Championships and Athletes Are Brands Too.
Reviews
PRAISE FOR BRANDS WIN CHAMPIONSHIPS
“Die-hard fans—that one concept, that one overlooked idea—is just one of the big ideas you’ll find inside this book that’s not actually about sports.” —Seth Godin, author, Linchpin
“Win or lose, here’s how to build a national reputation for your college sports brand.” —Al Ries, author, Positioning: The Battle for Your Mind
“A must-read for anyone in sports marketing. This book sees the future and shows you how to get there.” —Nate Scott, USA Today Sports, For the Win
PRAISE FOR ATHLETES ARE BRANDS TOO
“We talk to our players all the time about the importance of using social media to build their brand. The position they’re in as high-profile athletes comes with great responsibility that can influence others, lift people up, and create a personal narrative. Athletes Are Brands Too provides a detailed guide for how athletes can begin to not only build their brand, but how to grow it, maximize it and the importance of it. In a new world where social media has become the driving force of branding, I can’t think of a more effective playbook for athletes to begin building their own message.” —John Calipari, Naismith Memorial Basketball Hall of Famer
“If you are an athlete that wants to learn how to take your personal brand to the next level, then this is a must-read. Jeremy hits the nail on the head: a lot of us don’t take advantage of the platform that we have to create success beyond our time in our respective sports. Personally I feel like I had plenty of knowledge in this area, but after reading this book I picked up even more of an understanding for the topic at hand. Athletes are brands too! We all have to hold each other accountable in grasping this concept so we can be free to continue living life long after our playing days are over.”
—Alvin Kamara, professional football player
“In uncertain times, Jeremy Darlow maps out how to control your look, your brand, and your future. This should be a textbook for the future of interaction in sports.” —Dennis Dodd, CBS Sports senior columnist